This week Sears/Kmart, Blue Nile and Ultra Stores signed the No Dirty Gold campaign’s “Golden Rules” for more responsible mining.
This brings the total number of jewelry retail signatories up to 60. Altogether, these jewelry retailers represent over $1.3 billion in annual US jewelry sales, or nearly a quarter of the total.
The jewelers have signed on to the Golden Rules at a time when discussions are advancing on third party certification of more responsible mining practices through the Initiative for Responsible Mining Assurance (IRMA). The Golden Rules signatories have committed to seeking such third party certification of responsible sourcing when it becomes available.
“The No Dirty Gold campaign is a great initiative that pushes for sustainability and ethical sourcing on gold,” said Sears’ Senior Vice President Michelle Pearlman. “Sears strives to be a green company and we will continue to work to build lifetime relationships with our customers starting from the mines up.”
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